Success for Greece’s hotels in SENIOR faire
The 19th SENIOR Stockholm fair was a great success for Greece’s hotels. North Events hosted two stands in the fair presenting hotels from Crete, Hania and Rethymno, Halkidiki and Evia. Apollo tour operator strongly supported with special offers for all senior visitors.
GIANNOULIS HOTELS & RESORTS, RETHYMNO MARE RESORT, BIO SUITES HOTEL, KALYVES BEACH HOTEL, KIANI BEACH RESORT, THE PENINSULA HOTEL, BLUE GR HOTELS & RESORTS, ACROTEL, MINOA PALACE, THERMAE SYLLA SPA & WELLNESS HOTEL, ALMYRIDA BEACH RESORT, CRETA MARIS, and HEAVEN DESTINATIONS travel agency.
On the first day of the fair Hania region hosted a presentation in the events area for all attending visitors and press. This was the first time a destination from Greece was presented as a prime tourism destination for the elderly, offering several options for the educated traveller.
The Hellenic Embassy hosted a key PR function on the second day of the fair at the Ambassador’s residence, attended by all the Greek delegation as well as decision makers from the senior tourism industry and press.
“Greece further needs to establish its presence in this particular sector of the tourism industry in Sweden, as it is one of the most sought-after target markets that will be reaching a staggering number of 2.000.000 by 2015.” Leonidas Babanis general manager of North Events commented. “It is surprising how Greece has been absent from this market segment, for so long – we do need to try much harder.”