HUGE SUCCESS FOR EXHIBITION GREKLAND PANORAMA MED CYPERN IN STOCKHOLM, FEB. 13-15, 2015
North Events successfully organized the 2nd exhibition GREKLAND PANORAMA med CYPERN, at the Ericsson Globe Arenas, in the capital of Scandinavia, Stockholm. Nearly 11.000 visitors came to the fair and experienced a truly authentic “Greek” atmosphere enjoying multiple events, special offers and festivities. This 2nd exhibition outperformed the first fair, by approximately 40% increase in visitors, while exhibitors reached a number of 165, from 35 destinations in Greece!
According to Globe Arena’s management team, the number of visitors in this fair, was the greatest ever achieved in an exhibition held at the Ericsson venue.
Having achieved such a great number of visitors, GREKALND PANORAMA has now become one of the biggest yearly exhibition events in the greater area of Stockholm.
Once again all the major tour operators and tourism players of the Swedish industry participated with exhibitor stands, promoting Greece and sales offers only valid for the fair’s dates – achieving great sales records.
An increase of approximately 10% in bookings for Greece was noted by the Swedish tour operators and travel agents.
Top destinations for the upcoming holiday season include Crete and the Dodecanese islands.
New upcoming destinations include northern Greece (Halkidiki & Thessaloniki) the Peloponnese, Athens – as a city break destination, and the islands of the Argosaronic Gulf.
Destinations that captured the attention of holiday seekers included Samos, Karpathos, Skiathos, Alonissos, Lefkas, Northern Evia, Epiros, Parga and Syvota.
One of the prevailing trends show that the Swedish traveler, is looking for the authentic experience when on travel to Greece, including local cuisine and traditional organic products, as well as nature activities and sports.
The Smile of the Child organization together with the City of Stockholm featured a thematic park with specially designed activities for families and children, using Greek mythology as a learning and fun tool.
Live cooking and Greek gastronomy as mastered by the Chefs of the Hellas Food Lab were the center of attention with several daily tastings for the public, also featuring the brand of GAEA products from Greece * the only carbon neutral produced olive oil products by international quality standards.
A Traditional Cretan Wedding was recreated for all visitors to participate and learn more on the local Cretan culture (Municipality of Platanias).
Traditional live Greek music performed by the TAXIMI group entertained throughout the fair
GVR Project By Google Developers team in Greece – Greek Virtual Reality Project based on the Google Cardboard was a great attraction point for creating an international hub of developers and designers.
Cyprus had a strong presentation by the Cyprus Tourism Organization as well as the destinations of Larnaka Tourism Board, Ayia Napa -Protaras Tourism Board, and Pafos Tourism Board.
The press conference was held at the Quality Hotel Globe auditorium with over several reporters, media and decision makers from the tourism industry of Sweden attending. The panel included the ambassadors of Greece & Cyprus on the opening statements, followed by senior management officials from Apollo Kuoni, TUI Nordic and Ving Thomas Cook.
NETWORKING EVENT – TRAVEL MATCH
Over 50 representatives from 28 tour operators and specialized travel agencies from Sweden, Denmark, Norway and Finland attended the event and made significant contacts with hotels and tourism destinations from Greece.
VASA MUSEUM – GALA EVENT
The evening event for exhibitors and key players of the Scandinavian travel industry was held at the Vasa Museum of Stockholm, and attended by approximately 240 guests. The event was also in support of the Smile of the Child organization goals for children in Greece. An important mix and mingle event for strengthening business relations between the most important spokespeople from the tourism sector.
SPONSORS & SUPPORTERS
The 2nd exhibition for Greece in Sweden, GREKLAND PANORAMA, was organized under the auspices of the Greek Ministry of Tourism – the Greek National Tourism Organization, the Association of Greek Tourism Enterprises (SETE), the Hellenic Chamber of Hotels, the Hellenic Hotel Federation, the Hellenic Association of Travel and Tourist Agencies, and the Hellenic-Swedish Chamber of Commerce. Exclusive Culinary Sponsor: GAEA products.
NEW EXHIBITION DATES FOR 2016 ANNOUNCED!
GREKLAND PANORAMA MED CYPERN will be taking place at the ERICSSON GLOBE exhibition center, Stockholm, Sweden, 12-14.02.2016.