Promotion in shopping Mall
COUNTRY/ LOCATION: Sweden, Stockholm
CLIENT: “”PROTOUR” ORGANIZATION FOR THE TOURISM PROMOTION OF RHODES ISLAND
GOAL: Tourism Promotion for Rhodes Island in centrally located shopping mall of Stockholm for achieving consumer brand awareness.
MEANS: Special Promotion Kiosk inside “Fältöversten” Shopping Mall
SPECIAL PROMOTION IN “FÄLTÖVERSTEN”SHOPPING MALL
Specially designed tourism promotion kiosk inside “Fältöversten” Shopping Mall for Rhodes Island. Visitors were photographed and
instantly got their personalized cart postal with a traditionally picturesque background of Rhodes. Promoters handed out informative
material, brochures and gave useful travel advice and tips for Rhodes.