COUNTRY/ LOCATION: Sweden, Stockholm
CLIENT: “GNTO” – GREEK NATIONAL TOURISM ORGANIZATION & GREEK MINISTRY OF TOURISM DEVELOPMENT
GOAL: Greek Tourism Promotion in Sweden aggressive marketing in major public locations for stimulating brand awareness for Greek Tourism Destinations.
MEANS: Mega Banner positioning in Stockholm’s most popular fashion districts.all
Mega Banner (202 square meters) in the most visited central point of Stockholm, Stureplan.
Duration 20 days. Visibility and traffic: more than 1.5 million people. Outdoor banners in central districts around Stockholm (Hornstull). Exclusive banner for Greece in Gothenburg TUR Exhibition.